Greetings all, The 2008 IWA was our 3rd year with our own booth at the show (having shared some space with BUL in previous years) and since we have been steady growing, it was also our largest booth. The show was a huge success - busy with what seemed to be both retail and dealer customers. We had people around the booth from opening to closing every day, so over all I was very happy with the show. It was a huge effort, and a race against the clock - but our new 2008 Catalogue made it to the show in time! 40 pages covering all our products and services. It was well received and many hundreds handed out. we will be using it during the season for matches and mailing them out on request. At the show we offered our dealers a discount incentive and many took advantage and placed orders at the show. This allows us to better plan inventory and shipping for the coming weeks. As always, it was a pleasure to meet with many of our dealer customers from Italy, Greece, Denmark, Germany, Norway, Finland, Sweden and so many other countries. the IWA show really is the biggest meeting point for businessmen in our industry in Europe, and so for us it is the place to be. We had the pleasure to showcase a new touch-screen ordering system, designed by Restaurant Innovations called Iserve. the new system was prominently displayed in the front of our booth, and it drew lots of keen interest. No doubt a system like this would be a huge success in a shop environment, where the customs cam come in an navigate the products selection themselves, without taking up the time of the staff. Some pictures of our IWA booth are attached. To those we met at the show - thanks for coming by! to all others - sorry we missed you, see you perhaps at IWA 2009 Until the next time I wish you all good business and excellent shooting. Saul Kirsch | 
